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Working with the caption "At Least He Owns a Prius" the idea is to capture a series of people doing acts that are normally considered not-so-good. Its obviously going to capture some attention but really at what cost? I can think of a lot of commercials that try to catch a particular market by using methods that are typically over the top, and while these sorts of things would of failed a few years ago in today's society I feel our generation (and upcoming ones) are particularly receptive to this unusual brand loyalty. For example, the Nutri-Grain 'Feel Great' commercial that was released a few years back:
The advertisements collectively don't show me anything about the cars performance, or even what the health bar consists of. But they succeed on another level, getting me to connect with them on a positive note. There's yet to be a Nutri-Grain bar that I've seen that hasn't reminded me of the commercial, and while perhaps it's yet to change my buying attitude I can think of plenty of other products that have. For example, my purchase of the Zune was based largely off the fact that it was not an Ipod and my knowledge of the product came from it's product 'showcase' within Penny-Arcade. This isn't to say that normal advertisements don't get me to investigate things, however product placement has become something much greater then most people think. Its a way for us to connect to both what we're watching, and how we live our lives, I feel that a step above that is this new form of 'shock' advertisement. It connects to our humor generationally, and becomes water cooler material. Perhaps Toyota is hardly thrilled with this representation of their vehicle, but you can bet a lot of people love it. And things that're loved, people look into in depth.
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